All Programs

NEVE YERUSHLAYIM - The Jewish Educational Network

Maalot Yerushalayim

business

business department


Business studies can be applied into every aspect of our adult lives- managing interactions with others, marketing ourselves and our ideas, signing contracts and understanding our finances. If you are interested in learning the skills to succeed in business opportunities or continue to an MBA, Maalot can provide the coursework you need.

The courses below prepare students for the modern business world as well as for most MBA programs. The courses are continually updated to reflect modern practice in business education and the global arena. This department provides students with the practical tools as well theoretical knowledge needed to establish and manage a business.

Note: These courses are not offered in 2011/2012.

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Business Law I

Major topics covered in this course are: torts (civil wrongs), contract and criminal law, fraud, contractual breach and remedy, intellectual property, computer law and computer crime. Methods of instruction include lecture, classroom exercises and case studies.


Human Resource Management

Major topics covered in the course are: development of HRM; strategic human resource planning; equal employment opportunity; analyzing and identifying jobs, selection in HRM; job assessment and compensation; employee rights and history of the labor movement.


Introduction to Marketing

Major topics covered in the course include the marketing concept; management imperatives; the role of marketing in strategic planning; forecasting, market structure, and segmentation; targeting, market segments, and product positioning; branding, packaging, advertising, and promotion; and pricing and distribution channels.


Macroeconomics

Major topics covered in the course are: elements of supply and demand; measuring national output; consumption and investment; government fiscal and monetary policy (FRB); income distribution and wealth; and inflation and unemployment.


Microeconomics

Major topics covered in the course are determination of output and price; theories of utility and demand; production cost analysis and marginal products; marginal costs; pricing input factors: land, resources, wages, salaries, and the labor market; competition - perfect and imperfect, oligopoly, monopoly, regulation, and anti trust policy; government policy and public choice, economic growth, international trade, and elements of risk and applied Game Theory.


Principles of Accounting I

Major topics covered in the course are: the environment of accounting, debit/credit notation, adjusting and closing entries, accounting issues in a merchandise enterprise, design of an accounting system, internal control, current accounts, examination of different inventory methods, and valuation and depreciation issues related to non-current assets.


Principles of Accounting II

Major topics include payroll accounting, GAAP, nature of a partnership, corporation, capital structure, nature of bonds, accrual versus cash, analysis of financial statements, managerial and cost accounting. Methods of instruction include lecture and discussion.


Principles of Management

Major topics covered in the course are: the importance of the firm to modern society, role and tasks of management; ethical issues and societal responsibility of the firm; decision making; international business; importance and process of planning; individual and group behavior; theories of motivation; control, managing for quality; leadership; and the impact of rapid change on managers and businesses.

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